Strategy
In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing

Excecution
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We invited tourists across 7 key international markets who were waiting in long line-ups to get swopped by iQueuers so that they had more time to explore nearby areas. We made that possible by establishing a new real-time mobile service called iQueue. Behind that service was a network of friendly people managed and organized through a website and mobile mesg. platform.

Results
News coverage online on all major social media, technology and travel sites. To date, the campaign has reached an audience of approximately 990k through media coverage. There were 987 iQueuer requests in total. 2432 – downloads (2 months time period). 204% increase in overall traffic on Tourism Yukon website. 742: the size of the iQueue online community.Our social experiment helped 89 jobless persons to increase their income and social status.

iQueue – Global Queuing Network.
iQueue is a worldwide network of friendly people who help others spent less time in boring line-ups.

This is what we did (Start slideshow by clicking on the first picture)

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